3 Ways to Connect Customers


Connect with Current & Prospective Customers

One of the indicators of a good business is the number of returning customers that you serve. “Regulars” contribute to business success. They also are the key to bringing in new consumers of your products. These two audiences -- current and potential customers -- interact in multiple ways. Aside from in-person encounters, the vast internet is a place where people from your community and all over the globe cross paths. Businesses can capitalize on the many ways that people communicate with each other. Digital media has made it possible for consumers to have information at their fingertips within seconds. Digital media has also made it easier to relay information to others. With an internet connection and a few readily accessible tools, it is possible make connections that benefit your business.

3 Ways To Connect

Social Media

With over 80% of U.S. Americans utilizing social media, having an internet presence makes sense. The most popular social media sites out there garner billions of visitors daily. Sites like Facebook, YouTube, Twitter, Meetup, and LinkedIn help people from all over the world connect. The resources available via these platforms may be used to reach out to people who are similar to your current customers. Many businesses turn to social media to highlight their services, showcase their products, or entice people to their website. Be forewarned, customers share the good, bad and ugly on social media. That is why it is so important that you, first and foremost, keep your customers satisfied and, second, lead social media campaigns that highlight how you do good business.


One of the most tried and true ways to engage with your customers is to drop documents into their mail box. Today, print circulation continues to be important. Through mail services you can identify potential clients and share mailers, postcards, etc. However, digital newsletters provide some opportunities for outreach that two dimensional paper lacks. With the use of an email service such as Vertical Response or MailChimp, you can maintain constant contact with your customers. With the touch of a button, you can send out emails for holidays or birthdays, to promote sales, or to tell feel good stories about other customers or employees. Electronic newsletters have the benefit of making it possible to share content with others via email or social media. It also allows links to your website or documents.


Search Engine Optimization or SEO refers to the strategy of using keywords, phrases and techniques to improve the number and frequency of visits to your website or social media posts. Google, Bing, Yahoo and similar search engines use your content to place you on pages with rankings from one to internet infinity. The goal of utilizing SEO is to get you as close to the top of search lists as possible. There are many ways to improve your rankings on search engines. Most people are familiar with the concept of organic and non-organic strategies. Organic SEO refers to content, links, referrals , and activities that bring people to visit your website. Whereas non-organic SEO refers to visits that you get based on paid advertising. For instance, paying to promote posts via Facebook or Google AdWords may bring visitors to your website.


If your goal is to maintain current customers and to bring in new ones, it is important to connect to them. There are many ways to promote your business and let customers know about sales and special events. Social media and electronic newsletters are just two digital resources at your disposal. They can help you keep your customers updated. You should also spend some time on SEO. This strategy is another great option for connecting to new and returning customers.