Is It Time For A New Website?
How old is your site? Is it time to revamp or upgrade your website? In a time when more and more companies are making serious efforts to enhance their online presence, being left behind can have a major impact on your company’s ability to reach out to new and existing customers Since your website is the first impression a customer will have of your business, it is important to put your best face forward on the Internet.
Can your website be found?
Do a simple search for your company’s name. Are you able to find a result for your site? Is it easy to find? Now, put yourself in the place of a potential customer who is searching for whatever your organization offers in the way of goods or services. Don’t forget you’ll be targeting people that don’t know your company exists. Are you able to find your company listed? There is a marketing concept that states, the best place to hide anything is on the second page of a search result. No one will bother to look that far. It is imperative that your site is listed where your clients can easily find you. If no one can find your site, then no one will find your company. If no one is finding your business, it is time for a new approach!
Do you make excuses for your website?
Your site should make you and your company look attractive! If you are apologizing to customers for the appearance of your site, it may be time for a new website. Again, your site is likely the first impression a customer is going to get of your company. Make that first impression be a positive one. If your site is old and outdated, this may be the time to look at a redesign. Is your company outdated?
Is your site mobile friendly?
If it is not, you are eliminating a major source of potential clients. More and more people are using their phones and tablets instead of a home computer. In 2014 mobile searches surpassed PC searches. Your website must be easily viewed by these mobile devices since so many of your potential customers are using them. To ignore this is to ignore a rapidly growing segment of potential business. Also, search engines penalize sites that are not mobile responsive. This is a key indicator to indicate if it is time to upgrade the company website.
Can your site be updated regularly?
You must have a site which can be, and is, updated on an ongoing basis. This is essential. While you will not be redesigning the site on an ongoing basis, you will want to add information on specials, sales, time-sensitive information, and weather related issues. If your site is not being updated on a regular basis the major search engines such as Google and Bing will believe that the site has gone dormant. The search engines will always reward sites that are adding fresh and relevant content with higher rankings. If your site is stale and stagnant, maybe it is time for a new design. Does your site provide a good user experience?
Is your site generating business?
This is the most important of the five keys; your website must generate sales, leads, or drive traffic to your place of business. Business websites are not designed to function as a billboard advertisement on the Internet highway nor as a high-tech advertising pamphlet. The site must be designed to be a business magnet drawing customers to purchase your goods or services. If this is not happening you need to look at getting a new website. There it is, five keys to use to help you know when it is time for a new website. This is a normal part of doing business in the digital age. If you need to upgrade make certain these issues are addressed.